Pub Quiz Platform

Brand identity

• Wordmark on banner: bold, slightly condensed uppercase display face, white fill with a heavy black drop shadow. Final wording is locked at Beta alongside the brand name.
• Tagline on banner: clean uppercase sans, lighter weight, white on dark, with neon underline accents. Final wording is locked at Beta alongside the brand name.
• Logomark: a stylized Q with a checkmark tucked inside it, rendered in hot magenta with a black drop shadow. The checkmark reads as a tick (correct-answer affirmation) and shapes the lower-right of the Q's counter; the mark is iconographic, not an initialism.
• Mascot: a friendly cartoon smartphone — pink/magenta body, big cartoon eyes, white-gloved waving hand, white shoes. Tone: playful, approachable, slightly retro game-show. Rigged once, reused across all four apps; each app picks the appropriate pose for its context (waving on Designer welcome, cheering on Host big reveals, sleepy on end-of-quiz). See Beta for when the rig actually lands.

Mood

A pub quiz on a Saturday night, but televised. High contrast, vibrant gradients, neon-tube edges. The cartoon mascot keeps it from tipping into pure neon arcade — there is warmth and humour underneath the energy. Closer to a game-show set than a productivity app.

Color palette

Hex values sampled from the brand banner (branding.jpg) and locked. The swatches printed beside each hex value are rendered in the PDF.

Core hues

Gradients

Brand gradient — linear, left → right, color.magenta → color.deep-purple → color.electric-blue. The signature backdrop. Reserve for hero surfaces — Host session-running screens, Designer launch/hero, Client onboarding.

Subtle backdrop — the brand gradient with a low-poly facet texture overlay at low opacity. Adds depth on content-heavy surfaces without competing with content.

Neon / glow

Neon glow borders and accents are part of the language. Implement as outer glows (high blur, brand-coloured, additive blending) on framed surfaces, on headings during big reveals, and on active leaderboard rows. Use sparingly — neon everywhere reads as cluttered.

Theming

The platform supports two layers of theming, both Beta scope:

1. Studio operator-chrome theme designer host remote — calmer, professional, low-chroma chrome shared by Quiz.Designer, the Quiz.Host operator window, and Quiz.Remote. Each app ships a light and a dark variant; Designer defaults to light (long author sessions), Host operator and Remote default to dark (low-light venue rooms). The vibrant Showtime palette renders only inside each operator app's embedded canvas / audience-mirror region — never in chrome. Full Studio chrome tokens, brand-hue ration rules, and per-app component spec live in Design Specification — Studio. Only Quiz.Client and the Host's audience window ship the full Showtime palette during play.
2. Per-quiz theme on Host / Client / Remote hostclientremote — the quiz manifest declares a theme that the Host, Client, and Remote render against during play. v1 supports an enum (e.g. dark, light, brand presets) at minimum; richer per-quiz custom palettes are possible Stretch — see Stretch. The default is the dark brand theme.

The Designer chrome theme and per-quiz theme are independent — an author might author in light theme but ship a dark-themed quiz.

Typography

Locked picks (final, not provisional):

The candidate samples that informed this pick are preserved below for reference; the locked faces above are what the apps render.

Display face — Bebas Neue (locked)

Body face — Inter (locked)

Mono face — JetBrains Mono (locked)

Typographic rules

• Headings: uppercase, bold, tight letter-spacing, heavy drop shadow on dark backgrounds (echo the wordmark).
• Body: sentence case, regular weight, generous line-height for phone readability.
• No more than two type families visible on one screen.
• Numbers (scores, timers, countdowns) use the display face for impact.

Visual motifs

• Neon glow borders. Rectangular frames with bright outer glow in the brand colors. For hero panels, leaderboards, and big-reveal stages.
• Low-poly facet textures. Subtle triangular overlays on gradients. Depth without distraction.
• Gradient backdrops. The signature pink → purple → blue sweep. Reserve full saturation for hero surfaces; tone down for content-heavy pages.
• Cartoon mascot. Featured on launch, empty states, loading, and end-of-quiz screens. Vary the pose to match context — waving on welcome, cheering on big reveals, sleepy on end-of-quiz.

Iconography and imagery

• Icons are bold and chunky, geometric, with weight matching the display typography. Avoid hairline styles that fight the brand weight.
• External imagery (round media — photos, screenshots, etc.) is presented inside framed cards with neon-glow borders so it sits within the brand language rather than against it.

Motion

• Confident and snappy. Spring-driven transitions, slight overshoot. Avoid lazy ease-in/ease-out.
• Big reveals. Combined scale + glow pulse + brief audio sting (see sound design). Reserve for genuine reveals — overuse dilutes them.
• Idle states. The mascot in subtle motion (idle bob, blink) instead of abstract spinners wherever possible.
• Performance budget. 60 fps on iPhone 12 / equivalent and above (see Non-Functional Requirements). Question transitions complete within 500 ms of trigger on the Host.
• Implementation. Host, Client, and Remote motion is implemented in Unity UGUI — Animator, Timeline, and DOTween for code-driven tweens, sequences, and easings. The Designer's chrome uses Blazor / Razor CSS animations and transitions (post-MAUI-Blazor commit); the embedded Quiz.Preview Unity WebGL canvas shares the UGUI + DOTween motion stack with Host/Client (same shared-assets package, same scenes). The mascot animation rig is rigged once and reused across all four Unity projects.

Sound design

A full audio language lands in Beta. Scope:

• Stings — short branded audio cues for specific events: correct answer, incorrect answer, time-up, lock, big reveal, end of round, end of quiz.
• Transitions — slide-advance whoosh, leaderboard reveal swell, round-change motif.
• Big-reveal audio language — the audio counterpart to the visual big-reveal motif (scale + glow pulse). A short branded sting that punctuates winning moments and final reveals.
• Ambient music bed (light) — optional low-level music between rounds; muted during questions. Author-controllable per quiz.
• Per-team buzzer jingles (Alpha — earlier than the rest of the audio language). Teams pick a jingle from the quiz's bundled set at join (F-CL-15); the Host plays it when that team wins a buzzer first-press (F-HO-27). The jingles themselves are author-supplied (avoids music-licensing exposure on the platform) with a small built-in Designer library of pre-licensed defaults (F-DE-29). Mixing should sit at the same loudness band as the branded stings so a buzzer-win doesn't unpleasantly spike against a correct-answer cue.

Licensing and music sourcing decisions for the Beta audio language belong to Beta-phase work, not this spec. The audio language is mixed for the venue: stings should cut through pub ambient noise without being intrusive.

Team identity client host

Each team has a visual identity bundled at join: name, colour (Beta), avatar (premade or captured photo, Alpha), and buzzer jingle (Alpha). The identity carries through every Host moment the team is featured in: leaderboard rows, big-reveal callouts, correct-answer pings, buzzer-win playback. Per-team photos render at a fixed circular crop at leaderboard-row scale and at a larger square crop on the join-screen team roster. Author-supplied premade avatars use the same crop frame so the leaderboard reads consistently whether a team chose their own photo or the bundled set.

Layout and spacing

The shared spacing scale and per-app layout primitives. Subsections marked *{app}* apply to that app specifically and appear in the per-app design-spec PDFs.

Spacing scale

8 px base — 4, 8, 16, 24, 32, 48, 64, 96. Use only these values across every app surface.

Host canvas host

Fixed virtual 1920×1080 (16:9) that scales to fit the connected display. Author places elements at absolute coordinates. Large type, generous spacing, readable from across a room. Information density low; visual impact high.

Client canvas client

Responsive layout — anchored regions and stacks rather than absolute coordinates — adapting across phone, tablet, portrait, and landscape. Primary actions in the thumb-reachable lower half. Tap targets ≥ 44×44 pt.

Voice and tone

• Friendly and confident — like a host who knows the room and is having fun.
• Concise — quiz nights have rhythm; copy that drags kills the energy.
• Playful, not silly — wit and mild theatre, never trying too hard.
• Inclusive — no in-jokes participants might not get, no jargon.